ABOUT

Multi-media artist ad performer Paola Cassola began her career as a journalist and photo-reporter working for International news magazines around the world. Her numerous assignments lead her to extensive travels, covering a variety of universal topics relating to beauty/identity, gender identity, politics, poverty, wealth, health + culture to name a few. These experiences lead to a deeper exploration and understanding of other cultures. 

 

Cassola approaches her art as both a cathartic and spiritual experience and one to help her fully understand her own body-identity. it confronts fundamental questions of where the human being stands in relation to nature and the cosmos. 

 

In 2012 she embarked upon a series of performance works where she used photography to document her vulnerability and examine identity and intimacy. In 2014 in Rio de Janeiro she introduced one of her most notable and courageous performance works which encouraged the public to fully commit to their own vulnerability, by participating with their eyes closed, as they were prompted to trust the artist and follow her lead. Cassola's practice continues to develop different forms of movement and participation that allow her to push physical and cultural boundaries.

 

Dreamlab exists as both a virtual and a real space. It uses dream imagery in a bid to access and unleash authentic human experience and seeks a revolution against the constraint of the rational mind. In times when the rules of society feel as oppressive Cassola invites users and visitors to interact with the web page and follow a few basic steps that will bring to the surface the subconscious thought of the collectiveness. She borrows from the Surrealists the belief that the creativity that comes from deep within a person’s subconscious, as in dreaming, could be more powerful and authentic than any product of conscious thought.

​

.